Elle Rose Of Sun Valley

Elle Rose Of Sun Valley

• Rochelle Runge left her native Southern California in 1991 to open her very first store in the Ski Resort of Sun Valley, Idaho
• She offered denim and fleece at the time with a fresh perspective
• On a trip to Milan she purchased a cashmere Loro Piana sweater which became Elle Rose's hallmark brand
• Elle Rose offers one of the only Loro Piana Shop In Shop’s in the US along with other exclusive designer brands such as Alexander McQueen, Valentino, The Row and Dolce & Gabbana
• In 2015 she hired New York design firm Gensler to create an in-store experience inspired by Sun Valley's picturesque scenery
• The flagship store has oversized wrap around windows allowing for brilliant sunlight and snow globe effect during winter
• Rochelle is President of Elle Rose which is female founded, run and operated business known as an industry leading retailer with global clientele
• When not travelling or curating looks Rochelle can be found skiing on Sun Valley slopes